组织模块化对研究型大学技术转移绩效的影响

技术转移是将社会科技资源转化为实体经济效益的重要途径。当前，我国研究型大学技术转移渠道不畅、技术转移绩效不高、大学科技成果成功产业化“最后一公里”问题凸显。基于现实需求和研究缺口，构建组织模块化对研究型大学技术转移绩效影响的理论模型。在此基础上，收集我国38所研究型大学样本数据，采用SPSS24.0和AMOS软件进行结构方程路径分析，论证和检验组织模块化对于研究型大学技术转移绩效的影响机制。结果表明：组织模块化对研究型大学技术转移绩效具有显著正向影响；技术创新能力在组织模块化与技术转移绩效之间起显著中介作用；知识共享的调节作用主要体现在组织模块化独立性、响应性与技术创新能力之间的关系上，其对组织模块分工性与技术创新能力关系的影响作用不显著。     

复杂山区铁路客运站自动选址研究

无备选站址条件下的客运站自动选址是线站协同优化的前提和基础,而不局限于车站选址的代价最小化,同时考虑连接车站间区间线路的代价具有重要意义。构建复杂山区铁路客运站自动选址模型,首先,建立综合地理信息模型,基于线站一体化的设计理念,实现单个车站选址,确定站心位置及站坪方向;其次,以公路线形优化模型的改进算法完成站—站间自动选线设计;最后,将车站选址代价与区间线路代价紧密结合起来,计算综合代价,实现站址方案的优选。以山区铁路为例对该方法进行验证,结果表明,该方法能高效生成山区铁路车站方案集,并辅助设计人员进行方案优化。     

Developing design principles for the digitalisation of purchasing and supply management

This paper develops an approach to evaluating designs for digitalisation interventions in purchasing and supply management (PSM), and identifies some fundamental design principles for such interventions. A set of advanced technologies for digitalisation and a theory-based set of seven value drivers for PSM are identified for the proposed grid to facilitate the design of applications and interventions for digitalising PSM. The grid relates the digital technologies to the PSM value drivers in a matrix-like manner, allowing the structured consideration of the space defined by these two dimensions. The proposed approach to the strategic evolution of digitalisation in PSM is tested and its utility is demonstrated in analyses of practitioner literature and multiple case-study-based perspectives on PSM digitalisation. Two fundamental design principles relating to the use of the grid, or to the filling of its space, are set out, thus the research provides new theoretical perspectives on the design of advanced forms of PSM digitalisation. The proposed grid may be used in application design, communicating current and future states of PSM digitalisation to stakeholders, and specifically in developing a future-oriented strategy with a digitalization element for the PSM function.     

珠三角工业设计与工业互动比较研究：双重需求拉动与设计驱动增长的区域验证

动态比较珠三角工业发展阶段和设计水平不同的典型区域内，工业用户和最终消费者用户双重需求拉动设计创新以及设计驱动工业增长作用机制的异同，提出克服互动系统短板并因地制宜实施设计驱动转型升级的对策建议。基于SVAR建模的脉冲响应和方差分解分析发现：珠三角工业确实可以通过工业设计创新驱动实现内生性可持续增长，而设计水平的地区差异对设计驱动绩效有调节作用；工业发展质量和结构欠佳，无法有效拉动区域工业设计创新，是珠三角多数地区工业设计有效需求不足的根本原因。区域工业设计与工业互动系统的短板是缺乏内行和挑剔的最终消费者有效需求。最后基于模型稳健性检验，提出因地制宜科学实施设计驱动发展战略的对策建议。     

Is less more or a bore? Package design simplicity and brand perception: an application to Champagne

Packaging design as a medium for brand communication has a strong impact on the point-of-purchase decision. Therefore, marketers need a keen understanding of how packaging design influences brand perception. Although many studies have investigated the impact of design elements like color or typeface, few have examined the impact of holistic variables like the degree of elaborateness. This study proposes to fill this gap by investigating the influence of the degree of simplicity/complexity in package design on brand perception. The topic is first investigated through a multidisciplinary approach mobilizing the fields of semiotics, art history and marketing. Then, we conduct an experiment in which three bottles of Champagne operationalizing three levels of simplicity/complexity are tested with a sample of 305 consumers. The results indicate that the simplicity/complexity of a package design has a significant impact on brand perception, with simplicity being associated with modernity, reliability, authenticity, success and sobriety and complexity with seniority, joy, imagination, charm, femininity and sophistication.     

正交实验设计方法在B to B电子商务体系质量改进中的应用

电子商务在全球快速地发展，中国企业面临着由B to C方式向B to B方式的转变，本文采用正交实验设计的方法来解决已建成电子商务体系的质量，以满足新的需求。     

国际贸易中的技术性壁垒及我国对策

二十一世纪是全球经济一体化的知识时代 ,科学的巨大变革已经渗透于人类社会的方方面面 ,而国际贸易中的技术性壁垒则体现了贸易保护主义与科技相结合的作用。并且 ,这种非关税壁垒形式以其正义的外衣、巨大的影响力和借助科技的快速发展越来越成为国际贸易中不可忽视的保护手段。中国作为世界贸易组织的新成员更应在这方面进行研究 ,并制定相应的战略。     

Game theoretic derivations of competitive strategies in conjoint analysis

While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension is developed for conjoint analysis by explicitly modeling competition in a game theoretic context. The Nash equilibrium concept is employed to model competitive reactions to produce design, and its implications for reactive product strategies are discussed. The optimal product design problem for each firm is formulated as a nonlinear integer programming problem, which is solved via a specialized branch and bound method combined with a heuristic. In order to compute a Nash equilibrium, a sequential iterative procedure is proposed. The proposed procedure is illustrated under several scenarios of competition using previously published conjoint data.This research has been supported by the Henry Rutgers Research Fellowship, Rutgers University.     

我国上市公司资本结构的评价模型

加入世贸组织 ,将对我国国有商业银行的银行业务、优质客户、人力资源和资产质量造成严重的冲击 ,为此 ,国有商业银行必须采取五个方面的对策 :增强银行实力、开展业务创新、提高服务质量、完善人力资源管理制度和加强资产质量管理。     

人民银行员工激励机制设计的进化博弈分析

博弈理论是当代主流经济学发展最迅速和影响最大的分支学科之一。其中,进化博弈理论由于引入了“进化稳定策略”（ESS）的概念,有效解决了博弈双方有限理性的现实问题,在解释经济管理现象时更具说服力和生命力。本文结合人民银行实际,通过构建进化博弈理论的复制动态模型,试述人民银行员工激励路径的选择及机制设计的有关问题。